We try to do the opposite of what other law firms do. That seems to work for us. Check out the Yellow Pages if you want proof. No two-page spread for us. Instead we have a tiny box inviting people to order our free book.
Why?
Well, in our view what people really need after an accident is information. You can't say anything meaningful in the Yellow Pages. But a 27-page book? Lots of important tips and information, including:
-29 Steps to Take After an Accident
-7 Common Misconceptions about Your Accident
-The Steps of a Law Suit...
and more.
Obviously some people will order the book and then not hire us to represent them. Is that okay? Absolutely. Hiring a personal injury lawyer is, well, personal. You have to feel the fit is right.
Plus, many people who read the book realize they don't need a lawyer and reach a settlement with the insurance company on their own, often using our tips and suggestions. This is also perfectly alright.
However, for many other people, the book establishes a relationship with our firm and helps accident victims realize that they have stumbled upon a law firm that is keen on communication, speaks their language and knows a thing or two about accidents.
Why don't you order the book to see which category you fit into? It's free and available on our website http://www.ottawalawfirm.ca/ or by emailing info@ottawalawfirm.ca. You can call for it too if you want: 613.233.4529.
Oh, sorry. The book is not available to you if you work for an insurance company or if you are an insurance defence lawyer.
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